Cannabis is a complex plant that has been used for thousands of years for its medicinal and recreational properties. But what exactly makes cannabis so special?
The answer lies in the plant's unique chemistry and the diverse array of compounds it produces. In this article, we'll dive into the science behind the most well-known and studied of these compounds: THC, CBD, and other cannabinoids.
THC, or tetrahydrocannabinol, is the compound most commonly associated with the "high" that is produced by smoking or ingesting cannabis. This psychoactive compound binds to the cannabinoid receptors in the brain and produces a range of effects, including altered perception, mood changes, and increased appetite.
CBD, or cannabidiol, is another well-known compound found in cannabis. Unlike THC, CBD does not produce a "high" and has been shown to have a range of potential therapeutic benefits, including reducing anxiety and inflammation, and alleviating pain.
There are many other (100+) cannabinoids found in cannabis, each with its own unique properties and effects. For example, CBG, or cannabigerol, is a non-psychoactive compound that has been shown to have potential anti-inflammatory and antibacterial effects. Another important compound is CBN, or cannabinol, which is produced as THC ages and has been shown to have sedative properties.
Science
The science behind these compounds is still in its early stages, and much more research is needed to fully understand the complex interactions between the various cannabinoids and the human body. However, the growing body of evidence suggests that cannabis has tremendous potential as a medicine and that the compounds it produces could play a vital role in the future of healthcare.
What's Next
As the cannabis industry continues to grow and evolve, it's important for professionals and businesses to stay informed and equipped with the latest knowledge and strategies. The Western Michigan University Cannabis Marketing Certification (CMC) program offers comprehensive training and education on all aspects of the industry, from marketing and branding, to regulations, and consumer trends.
The contents of the online coursework modules are based on the book; The ABC's of THC and CBD: A Joint Study of the Cannabis Plan and Cannabinoid Revolution, Written by Dr. Russell J. Zwanka, Director, Food Marketing Program, and Associate Professor- Food Marketing at Western Michigan University.
By investing in your education and skills, you can stay ahead of the curve and succeed in the exciting and rapidly growing cannabis market.
Source: The ABC's of THC and CBD: A Joint Study of the Cannabis Plant and Cannabinoid Revolution
by Zwanka ISBN-13 : 979-8672730851
Legal Disclaimer: The information provided in this article is for educational and informational purposes only. It is not intended to be legal or medical advice. Please be aware that laws surrounding the possession and use of cannabis vary by state and country, and it is the responsibility of the reader to familiarize themselves with these laws and to follow them accordingly. This article does not promote or encourage the illegal use of cannabis. Consult a qualified legal or medical professional for personalized advice.