Beer Industry Shows Growth In Opportunities

The beer industry has evolved and changed significantly over the last 30 years, according to Beer Marketer’s Insights, 2018.

It says that the number of brewers has grown to close to 9,000 permitted breweries operating in the United States, up from 49 in 1983.

Growth in beer industry

The growth in the industry stands out in an otherwise sluggish economy, with the report saying that new breweries continue to find growth opportunities in the beer market.

Market share has also shown notable change with the top five brewers and importers having changed significantly over the last five years.

California is the leading state, with over 1,000 permitted breweries, followed by Washington (499), New York (471), Michigan (452) and Colorado (448).

Small brewers gain market volume

Interestingly, the last 10 years have seen more than 9% of the market volume having moved to smaller brewers and importers from large brewers and importers.

The latest insights also reports continued growth in small and upstart breweries, making the U.S. beer market a dynamic and competitive industry.

Brewer/Importer	2007 Share	2017 Share
Anheuser-Busch Inbev	48.3%	41.6%
MillerCoors, LLC	29.4%	24.3%
Constellation	5.4%	8.9%
Heineken USA	4.1%	3.8%
Pabst Brewing	2.8%	2.3%
All Other Domestic and Imports	10%	19%
Total	100%	100%

Source: Beer Marketer’s Insights, 2018

Make sure you capture your share of the growth available in this market with our range of PROFITS course offerings.

Based on the subject matter expertise of Tom Fox, a nationally recognized leader in Retail Sales and Category Management for the beverage industry, our courses offer a methodology to help you to be winner in this industry, whether it is in Sales, Key Account or Leadership and Coaching. Contact us for more information on sales@learningevolution.com.

Learning Evolution will present at the upcoming The NBWA Annual Convention, from 23 to 26 September. Catch us for further details on our retail and sales training offerings.